Breathe With Pride

As part of a tobacco cessation campaign targeting the LGBTQ+ community, these two PSAs were produced with Waterloo Media for Austin Public Health in spring 2022.

Breathe with Pride Concept #1

Part of a tobacco cessation campaign targeting the LGBTQ+ community, this PSA was produced with Waterloo Media for Austin Public Health in spring 2022. Concept 1 empowers the viewer to live their best life by rejecting tobacco as well as highlighting the targeted marketing to the LGBTQ+ community by tobacco companies.

Breathe with Pride Concept #2

In a studio interview format, Concept 2 follows the quit journey of two former smokers, highlighting their struggles, strategies for quitting and post-cessation benefits.

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