Breathe with Pride Concept #1
Part of a tobacco cessation campaign targeting the LGBTQ+ community, this PSA was produced with Waterloo Media for Austin Public Health in spring 2022. Concept 1 empowers the viewer to live their best life by rejecting tobacco as well as highlighting the targeted marketing to the LGBTQ+ community by tobacco companies.
Breathe with Pride Concept #2
In a studio interview format, Concept 2 follows the quit journey of two former smokers, highlighting their struggles, strategies for quitting and post-cessation benefits.
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